3 Reasons For Small Business To Have Website

Running your business is very challenging job. Every day you will face new challenges and your to-do-list will never end. But even the busiest routine is not an excuse when it comes to having online visibility. Small business owners think that they don’t need a website. They think only big business giants need or can afford to have a website. This argument is wrong. Here are 3 reasons for small business to have website.

1- First Impression is The Most Important:

Today’s world where we live is ever changing. Before people decide to buy something, they do some digging about the product and seller or supplier. They do it for many different reasons. The first thing they will probably look for is your website. Later they will dig for people’s review about your business. They will search for you on social media and popular business directories. Because of this your first impression has to be the best. People will make decisions on the basis of the look and feel of your website. If your website does not reflect the kind of experience you business should offer, they likely to reject you entirely. So, if your website is offering rich user experience, people will likely to visit your outlet, office, restaurant or store.

2- Evolution in Window Shopping:

The time of traditional way of window shopping is long gone. Strolling down your local main street is not the only way people check your business or product. For window shopping, people now visit websites, social media sites, business directories etc. to plan their next purchase. First of all you need to have a website. Secondly, you need to have business pages on all popular and relevant social media sites. Link your social media pages with you website. Submit your business to all famous business listing sites to enhance your business’s online visibility. Make sure your street address, phone number and other contact information is easy to find and easily visible on your website. You also need to be active on your social media channels and these links also is there on your website.

3- Say No To Website and Loose Business:

 In today’s world having no website means you are losing business. Say you are selling cars but you don’t have a website. The person willing to buy a car will do some research on search engines. You don’t have a website so you are nowhere to be found. That person will visit your competitor’s website and will make a purchase from him. So, you must have a website and it must be a good one. Having a bad website is even worse than having no website at all. A bad website will make your business look bad. Therefore a bad website or no website at all, both are bad for business.

Closing Remarks:

We are sure, by now you as a small business owner understand the importance of having a website for your business. Next step is increasing your website’s visibility on search engines so that people can find you online. But that is the topic for another article. Keep visiting RE2QA official blog for reading more informative stuff.

Source: This article is the property of RE2QA and published here with their consent. RE2QA is software company based in USA. RE2QA is providing website development services around the globe.

Reasons To Move Your Website To HTTPS

If you are thinking about the secret of “S” in HTTPS then you are not the only one. Let us quick your curiosity thirst. The “S” in HTTPS is stand for secure socket layer on SSL in short. It is sophisticated technology which encrypts your connection to a website and safeguard your data from being intercepted by a hacker.

The info graph below will depicts the behind-the-curtain working of how SSL is being established between server and user.

The topic of HTTPS is very interesting. As I already mentioned that SSL is providing security to your communication with the website server. IN a nutshell HTTPS is a communication protocol for secure browsing and communication. It is often used on website which deals in sensitive information such as defense related sites, financial institutes, ecommerce and social networking sites.

HTTPS and SEO

Apart from ensuring secure connection, HTTPS does not offer any intrinsic SEO benefit. But as Google has announced that it will use HTTPS as a ranking signal in search, website that uses HTTPS is likely to be the blue eyed of Google than those who use the unsecure version HTTP.

Initially Google stated that HTTPS will only be a small ranking factor but later given more weight. So now majority of websites are shifting to HTTPS.

4 Reasons to Move Your Website to HTTPS

1- Good for Search Ranking

Every second website is battling for the top ranking in Google SERP. But what will happen if there is in tie between two websites. Now will there be a “Sudden Death” round? Well, yes sort of, this is a tie breaker and it is HTTPS. If all quality signals are equal, Google will prefer the one with HTTPS. As described by Gary Illyes, Google’s webmaster trends analyst.

“If all quality signals are equal for two results, then the one that is on HTTPS would get or way get the extra boost that is needed to trump the other results”.

2- It’s Secure

We all used to hear about hacking incidents in which thousands of records get stolen. Here SSL can be real help. SSL is important especially for sites which have the login functionally or accepts credit cards. With SSL, you can assure the user that his data is safe.

3- SSL and AMP

Accelerated Mobile pages or AMP is the technology which enables certain pages load almost instantaneously on mobile devices. When you search using mobile, you can notice a lightning bolt icon next to search result. It means that website is AMP-ready. AMP is a amazing role player in SEO. Your website must has SSL to be labeled as AMP-ready.

4- Mobile Indexing

Google is now indexing sites which are more mobile friendly. Google has recommended various best practices for mobile sites. The most important is to move website to SSL.

Closing Remarks

You want your website to perform well on both desktop and mobile, One thing you must do is to move it to HTTPS. So, do it now.

Source: This article is the property of RE2QA. It is a software company based in Fort Collins, CO. You can read the original article here.

7 Things to Consider Before Buying a Domain Name

Thinking about starting a new online business or taking your existing business online, choosing the right domain is always a tricky task. A right decision at the right time can save a lot of time and money while a poor choice can cost a lot in the long run. Here in this article RE2QA is making it easy for you to take the right decision. Following are the 7 things to consider before buying a domain for your business. These 7 things will help you avoid making mistake that may cost you down the road.

Let’s discuss the above info-graph in detail.

1- Easy to Speak, Spell and Remember

Your domain name must be easy to speak, spell and remember. Make sure that the domain name you choose make sense to people. Easier your domain name is to speak, more and more people will type it. Easier your domain is to remember, more and more people will recommend it to others. In short, easy names will not only helpful in getting traffic but also gain publicity.

2- Keep it Straight

There was a time when Google used to give preference to domains which contains keywords in their domain name. For instance, if your domain name contains the keywords “Jewelry Shop San Francisco”, you would be more likely to rank for those words in Google. This led many businesses to stuff as many keywords as possible into their domain name often using hyphens to separate them. For example: www.jewelry-shop-san-francisco.com. Later Google banned this practice. So now you should avoid using hyphens and keep your domain as straight as possible.

3- Keep it Short

We will recommend you to keep your domain name as short as possible. Keeping a short domain makes it easier to remember and spell. The best practice is to use no more than two or three words. For instance: www.jewelryshop.com. 

4- Unique and Related

Some business owner’s go from catchy and obvious domain names. They think it will help them with their branding but this seldom works. Choose a unique name related to your brand and business. It must make immediate sense to people when they hear it. If you somehow make a unique and relevant domain name which is also catchy – even better!

5- Availability on Social Media

Keep this factor in mind all the time when you are working on domain names. Make sure that your domain or brand name is available on social media. Although, it is different and require more attention but in the long run, it will be very fruitful as you will be able to maintain consistent branding.

6- Think Local

If your business is solely focusing on a local market, consider using city name in your domain name. Although, this will restrict your website exposure to a particular city but enhance your web’s online visibility in that particular city.

7- Get It All

It is best to choose a .com domain if possible but you must also consider buying all possible extensions. For example you are settled for www.jewelryshop.com but someone else can get www.jewelryshop.net and use your brand name for his own business. So to avoid this competition, you must buy all possible and available extensions.

By considering all above mentioned factors you can get a unique and perfect domain name for your business. This domain will be secure from being challenged. Rest is website development and search engine optimization and RE2QA Pvt. Ltd. is here to provide these services to you.

Source: This article was originally published at the official blog of RE2QA. RE2QA is a software company based in the United States and famous for providing web design and development services.